Guest Loyalty Management System
Key features
- real time member account and account balance info
- easy online enrollment and online guest account (via live web service interfaces) - Fidelity's Guest Loyalty enables guests to enroll online and manage their accounts online, to view past and future reservations and customize their communication preferences, such as email or SMS text
- detailed information capture
- communications and alerts (informing clients on their earned rewards and benefits or card expiry date, etc.)
- variety of maintenance and update options for transactional update needs
- rules-based engine enables flexible points management which allows you to expire and/or reinstate based on programme terms or customer service reason
- rules-based engine enables to market different loyalty programmes and point calculations such as bonus, double points, origin/destination based, and other partner programmes
- usage of different types of cards for adding value to guests at all levels of the programme
- managing of club cards, loyalty cards, private label credit cards, destination credit cards
- reports and statistics
- integration and data interfaces
- data mining
- sophisticated database tools to match up guest reservations with the existing profiles.